Online Retailers Should Put Up A ‘Se Habla Espanol’ Sign
As a follow up to my last post, “Five Reasons for Using Spanish to Reach Hispanics Online,” I thought it would be interesting to take a look at the Hispanic e-commerce landscape given that few leading online retailers are proactively targeting Spanish preferring and bilingual online Hispanics. The results should be eye opening for online retailers.
According to comScore, in the past 12 months, the U.S. Hispanic online market has grown significantly while the U.S. general online market has actually declined.
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