Are Impersonal Messages Hurting Your Online Marketing?

Marketers who fail to segment and target their messages may be at risk

Marketing trends—especially in digital—are motivating brands to be more interactive and engaged with their customers. Rather than pushing out interruptive messages that targets will ignore or find annoying, many are working to create marketing experiences that appeal to customers as individuals. And they know if they neglect to do so their brand could be at risk. Read More »