On TV Now: Watch an Ad, Get a Free Pepsi

TV Check-in App IntoNow Downloads Coupon to Phone in Exchange for Watching

Watch an ad on TV, get a free Pepsi. Simple concept, tough to execute. But that will be a reality with a new app that allows users to “check in” to TV commercials, starting Wednesday.

Here is how it works: Consumers download the iPhone check-in app IntoNow and hit it while the commercial plays on TV. Audio-fingerprinting technology then recognizes the ad and a coupon gets downloaded to your phone for a free 20-ounce bottle of Pepsi Max.

Read the entire article at AdAge.