On TV Now: Watch an Ad, Get a Free Pepsi
TV Check-in App IntoNow Downloads Coupon to Phone in Exchange for Watching
Watch an ad on TV, get a free Pepsi. Simple concept, tough to execute. But that will be a reality with a new app that allows users to “check in” to TV commercials, starting Wednesday.
Here is how it works: Consumers download the iPhone check-in app IntoNow and hit it while the commercial plays on TV. Audio-fingerprinting technology then recognizes the ad and a coupon gets downloaded to your phone for a free 20-ounce bottle of Pepsi Max.
Read the entire article at AdAge.