Official Media Guide for journalists covering Hispanicize 2016 (April 1st Daily Media Digest Edition)
Hispanicize 2016 (www.HispanicizeEvent.com), the iconic annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship, is taking place April 4-8, 2016 in downtown Miami’s InterContinental hotel, April 4-8, 2016. Hispanicize 2016 is expected to gather more than 3,000 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over five days.
“The goal for this guide is to help journalists, video crews, bloggers and other credentialed media plan ahead and easily navigate the event, for maximum efficiency, access and coverage,” said Manny Ruiz, founder and organizer of Hispanicize 2016.
Hispanicize has separated the media guide into ten different sections outlining key features of the event. They are listed below: 1. Latinovator Lunches & Press Conferences, 2. Evening Red Carpet Events, 3. Visual Reporting Opportunities, 4. Event Photo and Video resources, 5. New & Notable at Hispanicize 2016, 6. Top Daily Session Highlights, 7. Expected VIP Guests, 8. General Event Facts, 9. Social Media 10. List of Top Sponsors and Partner Organizations and 11. Recent press releases with Links.
The full schedule is now online and this guide will be issued through Hispanicize Wire DAILY with updates. And as always, the most authoritative listing of schedules, speakers and activities is available on the event’s official app that is available for download on iTunes, Google Play and in other app stores: Hispanicize 2016
SECTION 1: LATINOVATOR LUNCHES & PRESS CONFERENCES
There will be four Latinovator recipients this year. Directly following the luncheon will be a press conference in the Sandringham Room.
Tuesday, April 5th: Lele Pons, World’s No. 1 Vine Personality
— 11:30 – 12:30 – Latinovator Lunch
— 12:30 – 1:30 – Latinovator Press Conference in the Sandringham Room
Wednesday, April 6th: Rosario Dawson, Actress/Activist
— 11:00 – 12:00 – Latinovator Lunch
— 12:00- 12:20 p.m. Latinovator Press Conference in the Sandringham Room (TIME IS VERY LIMITED)
Thursday, April 7th: Lizzie Velásquez, motivational speaker, YouTube star and Anti-bullying champion
— 12:00 – 1:00 – Latinovator Lunch
— 1:00 – 2:00 – Latinovator Press Conference in the Sandringham Room
Friday, April 8th: Ozzie Areu, President of Tyler Perry Studios
— 12:20- 1:20 p.m – Latinovator Lunch
— 1:20 – 2:20 – Latinovator Press Conference in the Sandringham Room
SECTION 2: EVENING RED CARPET EVENTS:
Tuesday, 4/5 starting at 7:00 p.m. – The Third Annual Positive Impact Awards
Presented by Prudential Financial, the Third Annual Positive Impact Awards recognizes Hispanic Americans who do outstanding work in their communities. The awards were created as a homage to the late Louis Pagan, co-founder of Hispanicize and well-known social media entrepreneur, who passed away suddenly in February 2013. Louis was widely known for his kindness and commitment to giving the community a voice through his vast social media networks. Over the past three years, the Positive Impact Awards have honored 25 Latinos from all corners of the United States who have dedicated their lives, time and/or money to ensuring that their communities have access to the resources and support they need to succeed. The 2016 finalists can be found at www.hispzpia.com.
Wednesday 4/6 starting at 7:30 p.m. — USA Network will premiere their new drama series QUEEN OF THE SOUTH at Regal South Beach Stadium
USA Network will premiere their new drama series QUEEN OF THE SOUTH, based on the global best-selling novel “La Reina Del Sur,” at the opening night of the Hispanicize Film Showcase with a red carpet, screening and panel discussion with the cast, moderated by Entertainment Weekly’s Nina Terrero. All attendees will receive a copy of the novel by internationally acclaimed author Arturo Perez-Reverte. Prior to the screening, attendees will enjoy a cocktail reception sponsored by ViveMejor, the Official Food Sponsor for Hispanicize. ViveMejor will celebrate the launch of their new web series, Tu Twist, by airing the inaugural episode starring Telemundo’s Giselle Blondet and written by Comedy Central’s Arturo Castro.
QUEEN OF THE SOUTH tells the powerful story of Teresa Mendoza, played by Alice Braga (“City of God”), a woman who is forced to run and seek refuge in America after her drug-dealing boyfriend is unexpectedly murdered in Mexico. In the process, she teams with an unlikely figure from her past to bring down the leader of the very drug trafficking ring that has her on the run.
USA will also have a social media activation at Hispanicize where attendees can make themselves The Queen in an interactive photo booth on the exhibition floor.
Thursday 4/7 starting at 7:00 p.m. – 2nd Annual Tecla Awards and Red Carpet Reception. Special Performance by Wisin.
Arguably the hottest ticket of Hispanicize 2016, the 2nd Annual Tecla Awards are the “Oscars of Latino social media” with a fun, fast paced program that will bring the universe of top Latino digital creators together. Honoring excellence in U.S. Latino online video, blogging, media, marketing and those who create it, the 2nd Annual Tecla Awards reflect the growing state of original U.S. Hispanic programming native to YouTube, Facebook, Vine, Instagram, YouNow, Periscope, Pinterest, Twitter, blogging and virtually all types of social media platforms.
World-renowned, Puerto Rican reggaeton musician, Wisin, will close the awards. There will also be a special performance by DJ Alex Sensation.
Named after the Spanish-language word for an individual key on a keyboard, the Tecla Awards are being co-produced in partnership with NBC Universal Telemundo Enterprises and will be internationally live streamed for the first time this year.
The awards begins with a reception from 6:30 to 7:55 p.m. and will commence promptly at 8 p.m..
Friday 4/8 – Hispanicize Closing Bash at Blue Martini
Hispanicize has a longtime tradition of ending with a bang and this year will be no different! In partnership with Spanish Broadcasting Systems, Hispanicize 2016 and SBS will present the first ever “Karaoke Celebrity Night with Hispanicize and SBS.”
SECTION 3: VISUAL REPORTING OPPORTUNITIES
Hispanicize will be packed with many opportunities for fun video and photojournalism. In order to assist you with what some of those highlights are, here is a list of suggestions:
Latinovator Lunches (Tuesday through Friday): Each of the four Latinovators is a Latino/a who has accomplished something remarkable or noteworthy. Journalists will have the opportunity to a meet and greet as well as photo-ops.
— For interview requests, please contact DavEllePR: Davina@davellepr.com and firstname.lastname@example.org.
Sponsor Exhibits (Every day): Major exhibitors include Prudential Financial, Vive Mejor, Monster Products, Coca-Cola, Toyota, Wells Fargo, Pinterest and Home Depot.
Music Lounge (Every day): Major Music acts will be performing daily on the exhibition floor. Attendees are welcome to visit and take a load off on the couches and watch acts like Anjelica Rahe, The Effinays, Vanessa Zamora, Sofia Reyes and David Alfaro.
3rd Annual Positive Impact Awards (Tuesday): Photo opportunities on the red carpet and during the show.
2nd Annual Tecla Awards (Thursday): Photo opportunities on the red carpet and during the show.
Closing Night Bash (Friday): Photo opportunities during the show.
SECTION 4: EVENT PHOTO AND VIDEO RESOURCES
Hispanicize 2016 will provide extensive photo and video support for media to shoot content but journalists are also welcomed to request free access to the event’s in-house video and photo archives. Certain multimedia content is also being housed at HispanicizeWire.com, which frequently distributes press releases and media advisories for all sponsors.
Media please visit here daily during Hispanicize 2016 to obtain video and images:http://hispanicizeevent.com/media-assets/.
To obtain access to additional Hispanicize 2016 photo and video content contact DavEllePR:Davina@davellepr.com, email@example.com.
SECTION 5: NEW & NOTABLE at Hispanicize 2016
This year’s event will feature several new and modified offerings, including the First Annual NAHJ Spanish-language Journalists Convention, the New Mainstream Marketing Industry Showcase (formerly the Hispanic Market Industry Showcase) and the First Annual Diversity Tech Summit. All of the releases detailing each of these components are listed below.
9:00 – 9:50am: Covering Cuba: The pitfalls, challenges, risks & rewards for journalists covering one of the hemisphere’s most intriguing stories.
10:00 – 10:50am: Hispanic Market Trends 2016
1:15 – 2:40pm: The Latino Teen Influencer Study (presented by Alma)
2:00 – 3:00pm: Women in Music Technology
3:00 – 3:50pm: That’s So Funny! When Comedy Influencers & Brands Collaborate
10:00 – 10:50am: It’s all about that GROWTH (presented by Geoscape)
12:25 – 1:10pm: Winning the Latino Vote Town Hall
1:15 – 2:40pm: The Latino Brand in Disarray Townhall
3:00 – 3:50: Maximizing Content for Reach and Engagement
11:00 – 12:00pm: Beyond Virtual Friends: How Social Media is Redefining the Modern Neighborhood (Presented by State Farm)
3:00 – 3:50pm: Redefined: The Kimberly-Clark Multicultural Journey
9:00 – 9:50am: The Big Reveal: Introducing Raydr, the Disruptor of the Social Intelligence Industry
10:00 – 10:50am: “The Investor’s Perspective: Building a Fundable, Scalable Start-Up”
11:00 – 11:50am: Addressing the Diversity Gap of Silicon Valley Town Hall
1:15 – 2:40pm: Live Focus Group: Latino Gen Z Chat Back
SECTION 7: Expected VIP Guests (Please see schedule for many more. Below is ONLY a sampling)
— Wisin, Puerto Rican reggaeton artist
— Fresh Kid Cue: Grammy Award Winning Producer, Songwriter and CEO of LAFAME, INC.
— David Lopez, Viner
— ECHO: 4x Grammy-Award Winning Producer, Engineer, Mixer– Andres Dalmastro, Artist manager
— Kike Posada, Rock Journalist
— Gil Gastelum (Cosmica Records)
— Natalie Davis, Marketing & Special Events Poplife
— Aramis Lorie, Founder of Poplife
— Joanna Hausmann, Flama, In-house Writer/Producer
— Caryn Bailey, Rockin’ Mama
— Christian Martinez, Facebook, Head of US Multicultural
— Julissa Arce, The Ascend Educational Fund (AEF), Chairman, and Co-founder
— Juan Garcia, Digital Trends Español, Editor in Chief
— Nikki Novo, The Blogger Union, Co-Founder – Personal Development author
— Ramona Ortega, My Money My Future, Founder & CEO
SECTION 8: General Event Facts
Often nicknamed the “Latino SXSW,” Hispanicize is the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.
Hispanicize 2016 is expected to gather more than 3,000 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over five days.
The event in now in its 7th year. This is the fifth year in a row that Hispanicize takes place in Miami, it’s now permanent national home. The event has previously been held in Los Angeles and Dallas, where it started in 2010.
Celebrity attendees – and honorees – over the years have included Rita Moreno, Emilio Estefan, Hollywood actor Luis Guzmán, Luis Fonsi, International Television Stars Don Francisco and Carlos Ponce, Grammy Winners Carlos Vives and Sheila E., Media Personalities Soledad O’Brien and Maria Elena Salinas and “Dog Whisperer” Cesar Millan, among many others.
SECTION 9: SOCIAL MEDIA
Where to Follow Hispanicize:
Twitter: @Hispanicize / https://twitter.com/Hispanicize
SECTION 10: List of Top Sponsors and Partner Organizations
This year’s top sponsors are Prudential Financial, Toyota, NBCUniversal Telemundo Enterprises, Coca-Cola, Unilever and Wells Fargo.
Other sponsors include: Amazon, Best Western, Cricket Wireless, Unilever, Carnival Corporation, Facebook, Toyota, Que Rica Vida, General Mills, Kimberly-Clark Corporation, Home Depot, Monster Products, Walt Disney Pictures, ViveMejor, Verizon Wireless, JCPenney, State Farm, JetBlue Airways, KOA, Hennessy VSOP, Stitch Fix, Riboli Family Wine Estates, Nestle’s La Lechera, Dominican Republic Tourism, MSNBC, NBC News, Comcast, Savings.com, Pinterest, USA Network, The Miami Herald Media Company, CNN en Español, Discovery U.S. Hispanic Networks, Diario Las Americas, Microsoft Corporation, Fox News Latino, Kelley Blue Book, Visit Philly, Burson Latino, StudioB, Alma, República, Synergy Workspaces, Miami Dade College’s School of Entertainment & Design Technology, Sensis, BTL Network, IZEA, Paco Collective, BodenPR, Newlink Americas, Pinta, American Heart Association, the Calvert Foundation, Juan La Iguana, Raydr, the Jackson Health Foundation, the Art Experience and Bright Box.
Additional media partners include: The Latino Startup Alliance, BlackTech Week, Hispanicize Wire, PRODU, El Sentinel, Puerto Rico BloggerCon, Hispanic PR Blog, the Hispanic Public Relations Association, Black Enterprise, Media Moves, Geoscape, iBlog Magazine, SAG-AFTRA, Digital Trends en Español, Social Media Week Miami, HipLatina.com and Creative Juice Online.
SECTION 11. Recent Press Releases with Links
— LATINO STARTUP ALLIANCE, BLACKTECH WEEK AND HISPANICIZE MEDIA GROUP UNITE TO LAUNCH DIVERSITY TECH SUMMIT AT HISPANICIZE 2016:
— ROSARIO DAWSON NAMED HISPANICIZE 2016 RECIPIENT OF LATINOVATOR AWARD:http://hispanicizeevent.com/rosario-dawson-named-hispanicize-2016-recipient-of-latinovator-award-2/
— TOYOTA MARKS THE COROLLA’S 50TH ANNIVERSARY AT HISPANICIZE 2016 WITH ‘RECORRIENDO HISTORIAS’ CELEBRATING HISPANICS’ AFFINITY WITH THE WORLD’S BEST-SELLING CAR: http://hispanicizeevent.com/toyota-marks-the-corollas-50th-anniversary-at-hispanicize-2016-with-recorriendo-historias-celebrating-hispanics-affinity-with-the-worlds-best-selling-car/
— BURSON LATINO AND MIAMI DADE COLLEGE PARTNER WITH HISPANICIZE TO PRODUCE EVENT CONTENT AND BROADCAST TECLA AWARDS LIVE:
— Hispanicize and DiMe Media announced today the finalists of the 2nd Annual Tecla Awards:http://hispanicizeevent.com/hispanicize-and-dime-media-announce-finalists-for-the-2nd-annual-tecla-awards/
— HISPANICIZE 2016 REVEALS LINEUP FOR THE 4TH ANNUAL ARTIST ON THE RISE: http://hispanicizeevent.com/hispanicize-2016-reveals-lineup-for-the-4th-annual-artist-on-the-rise/
— Nation’s Top Latino and Multicultural Creators Headline Hispanicize 2016’s DiMe Summit and Digital Influencers Showcase http://bit.ly/1KdYl40
— Hispanicize enters into major media partnership w NBCUniversal, Telemundo, NBC News & CNBCbit.ly/1Z8cYr9
— DiMe Media Launches ¡DiMe! Summit for Latino Content Creators at #Hispanicize16http://bit.ly/1GXcdsD
— Hispanicize 2016 Sets Dates; Announces Most Ambitious Agenda #Hispanicize16 http://bit.ly/1CJBlGs
— Anti-Bullying star Lizzie Velasquez Named 1st Latinovator recipient of #Hispanicize16 #PowerInUnityhttp://bit.ly/1Kqx78e
— NAHJ Partners with Hispanicize 2016 to Launch National Conference for Spanish-language Journalists #PowerInUnity http://bit.ly/1OPEQP3
— Geoscape® Unites with Hispanicize to Lead Marketing and Strategy Showcase of Hispanicize 2016 Event http://bit.ly/1MLqH3f