PRSA
The #Occupy Movement Owes Much of Its Success to PR

PRSAEditor’s note: Global Alliance Chairman Daniel Tisch, APR, Fellow CPRS, follows up on his previous PRSAY blog post about the public relations insights from the Occupy Wall Street movement with this post on four possible futures for a movement built through successful public relations.

This week’s media stories are filled with speculation about the future of the international movement ignited by the “Occupy Wall Street” demonstrations in September. The question is a compelling one: has the protest movement passed its peak, or does it have a “second act?”

It’s easy to see the media’s interest in this question; the narrative of rise, setback and either downfall or comeback is a familiar one — not just in news but also in literature and film. And setbacks often involve flashpoints — such as the tragic death of a Vancouver protestor last weekend. Such incidents, along with colder weather across the northern hemisphere, will give rise to debates about whether authorities should work toward an orderly shutdown of the protests.

I recently shared some brief thoughts with Reuters about the movement’s future, and it’s a topic that bears elaboration. Here are three possible directions for Occupy Wall Street.

Read the entire article at PRSAY.