NYLON Media Launches NYLON Espanol
NYLON Media Inc. will expand throughout the Americas and publish Spanish language print and digital editions of its flagship NYLON Magazine and NYLON Guys Magazine.
NYLON Espanol S.A DE C.V., a wholly owned subsidiary of NYLON Media Inc. located in Mexico City, will publish NYLON Espanol and NYLON Guys Espanol under a full license agreement with the new U.S. based owners of NYLON Media Inc. NYLON Espanol, at the newsstand August 2014, and NYLON Guys Espanol, on sale September 2014, will be distributed throughout Mexico, Central and South America and in the major influential Hispanic markets throughout the U.S. NYLON Espanol content will be featured on Nylonmag.com where users will be able to toggle between the Spanish and English languages.
NYLON Espanol and NYLON Guys Espanol will reflect the distinctive fashion editorial of its U.S. counterparts with innovative coverage of the vital fashion centers of Mexico City, Miami, New York City, Los Angeles, and Buenos Aires. Targeted towards the Spanish-speaking young adult market throughout all of the Americas, NYLON Espanol will celebrate Hispanic pop culture, fashion, music and entertainment.
NYLON Media Inc. offers an unparalleled range of media properties focused on the 18-34 year old demographic, including its leading print magazines, websites, digital media, mobile, digital magazines for eBook stores and online video.
NYLON, founded in 1999, is a fashion media title with print, digital, social, and events assets, with headquarters in New York. NYLON Magazine for young women, and NYLON Guys Magazine and websites are published in the United States, Mexico, Japan, Korea, Thailand, Singapore and Indonesia. NYLON is programmed for real world fashion, for young millennial, focused on the twenty something audience.
With a median age of 25, according to Beta, NYLON’s readers are almost ten years younger than the median age at larger titles in NYLON’s competitive set such as Glamour, Marie Claire and other titles in the category. Additionally, NYLON’s audience is 80% single and has an average income of $68,000, which translates into readers without issues such as mortgages or children, allowing them to use their discretionary income on themselves. As the population ages and other titles in the category are aging with it, NYLON is skewing younger, with readers who are digitally focused and edgy. NYLON is backed by Diversis Capital LLC, a North American private equity firm based in Santa Monica, California.