NPR announces new initiative to deepen coverage of race, ethnicity & culture


NPR TO LAUNCH INITIATIVE ON RACE, ETHNICITY AND CULTURE WITH $1.5 MILLION GRANT FROM CORPORATION FOR PUBLIC BROADCASTING

The Corporation for Public Broadcasting (CPB) announced at the UNITY 2012 Convention, that it will award NPR a $1.5 million grant to launch a major journalism initiative to deepen coverage of race, ethnicity and culture, and to capture the issues that define an increasingly diverse America. With this expansive effort, NPR will produce compelling stories and present new voices and conversations online and on-air, staffed by a six-person team.

“This new team and defined area of coverage will empower NPR to cover news and issues across the U.S. more fully, delivering on our promise for NPR to look and sound like America,” said Gary E. Knell, president and CEO of NPR. “CPB’s forward-thinking commitment to diversity challenges public media to do more, and to do better, and we accept that challenge wholeheartedly.”

Once assembled, this team of six journalists will deliver a steady flow of distinctive coverage on every platform. Reporting will magnify the range of existing efforts across NPR to cover and discuss race, ethnicity and culture. NPR will also create a new, branded space within NPR.org. The first platform is expected to launch this fall.

“We want to dive beneath the surface and capture real conversations that people are having about race and ethnicity,” said Margaret Low Smith, NPR’s senior vice president for News. “America is a fascinating and complex place – we want to shed light on that with original and nuanced coverage.”

With this work, NPR hopes to grow on-going efforts to expand its audience with coverage that is welcoming and relevant to more people – reaching those who are more racially, geographically and ideologically diverse. The team’s coverage will provide a portal for new listeners and readers, while enriching the content that NPR provides today to an audience of 26 million on radio and nearly 23 million online. The editorial team will also work across NPR to infuse more story ideas and diverse sources that reflect the world we live in – spanning beats and platforms to touch more of NPR. Read more here.