Nike, Pepsi Campaigns Steal Show at Latin America’s Wave Festival
Works From F/Nazca Saatchi & Saatchi and BBDO Argentina Win Coveted Blue Wave Awards
Nike transformed fans of Sao Paulo football team Corinthians into an independent nation, and Pepsi-Cola matched a promise by Argentina’s soccer coach to strip naked if his team won the World Cup. Those two ideas, simple but thoroughly captivating, won the two coveted Blue Wave awards at Latin America’s Wave Festival last week in Rio de Janeiro, and are likely to be contenders at the Cannes Lions International Festival of Creativity in June.
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