Nielsen Unifies Local TV Language Samples, Will Scrap Hispanic Service In November
In another important step toward general advertising marketplace assimilation, the audiences of local Hispanic TV outlets will soon be measured via the same marketplace currency as the rest of the local U.S. TV marketplace. Nielsen Tuesday said that effective with its November local TV measurement cycle, all local ratings for Hispanic programming will be based on the Nielsen Station Index (NSI), which is the same sample used to measure all of the U.S. local English-language TV outlets.
Concurrent with the change, Nielsen will officially retire its Nielsen Hispanic Station Index panels, which had been used to measure how Hispanic households watched local TV. Read More »