Nielsen: Internet Access On Rise In Latin America
With Latin America suffering less from the global recession than North America or Europe, Internet access rates in the region have gained steadily in recent years, according to new data from Nielsen.
The research firm conducted a study that examined how the increased affluence of consumers in Latin America has affected media penetration rates — focusing on four countries: Brazil, Chile, Colombia and Mexico. Chile came out on top in home Internet access, with 41% penetration in 2009 (the most recent year for which data is available), up from 35% the prior year. Computer ownership in Chile was also the highest among the four countries — at 57%, up from 52% in 2008. Read More »