New Study Finds Hispanics Expect More from Corporate America

A national telephone survey of 1100 employed adult Hispanic consumers found that two of every three Hispanics in America would reward companies that demonstrate a strong and visible commitment to the Hispanic community. The study, commissioned by the management consulting firm Garcia Trujillo LLC and conducted by Newlink Research, shows that rewards would come in the form of more customer loyalty (65%) and buying more products and services (66%). Read More »