New Generation Latinos — It’s All About The Numbers In 2011

When the New Generation Latino Consortium (NGLC) was founded, there was still a lot of confusion about what to even call New Generation Latinos (NGL’s). Descriptive terms such as urban, English-dominant, bilingual, bi-cultural, acculturated, U.S.-born, Latino youth and even “Hurban” (Hispanic urban), were among the favorites. In truth all of these terms are applicable, but the NGLC decided on New Generation Latino for the basic reason that it was clear that U.S.-born Latinos merited their own media, marketing and entertainment initiatives beyond simply being defined by language alone. Read More »