NBCUniversal Telemundo Enterprises celebrates one-year anniversary of ‘El Poder En Ti’ initiative
NBCUniversal Telemundo Enterprises proudly celebrated the first-year anniversary of its award-winning, corporate social responsibility initiative, El Poder En Ti (The Power in You). Recognizing the issues that matter the most to Hispanics in America, El Poder En Ti empowers viewers to take positive actions in critical areas of personal growth including education, health, finance and civic engagement.
Knowing that educational advancement and financial well-being of Latinos is critical to the overall success of our national economy, over the past year El Poder En Ti has provided key resources and information to more than eight million Hispanics through on-the-ground events across the country. In addition, as the #1 media company to reach Hispanics and millennials online, NBCUniversal Telemundo Enterprises has leveraged the power of its digital platforms to engage and empower what it refers to as Generation M™ – Mobile, Millennial and Multicultural Latinos – through digital tools and daily updates on El Poder En Ti Facebook, Instagram, and elpoderenti.com, reaching over 35 million people on social media.
Led by international Spanish-language television icon Don Francisco, and starring some of Telemundo’s most recognized on-air talent, El Poder En Ti launched a series of public service announcements that reached tens of millions of viewers with empowering, life-changing and inspirational stories. In addition, as the largest producer of original Spanish-language content in the US, the company consistently addresses social issues in its entertainment and news content to increase awareness and provide critical information to its viewers.
“As a world-class media company, Telemundo has the privilege of reaching millions of Hispanics through our multiplatform portfolio. With that comes a great responsibility to give back to the community and empower our viewers to thrive,” said Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises. “We are extremely proud of what El Poder En Ti has done for our community in its first year and are doubling down in our efforts to help Hispanics live a better life by unleashing the power within them.”