NBA Hispanic Marketing: “Social Media a Key Component of our Strategy” (Part 2 of 2)

BY ERIC DIAZ
PRINCIPAL, DK WEB CONSULTING

Marketers that study successful Spanish-language Facebook pages know that the NBA’s Spanish-language page, entitled éne•bé•a, has over 240,000 fans.  But what is less well known are some of the internal processes and strategies that enable the NBA to connect and engage with Spanish speaking fans on 5 social media platforms.  In October we interviewed the NBA about their social media strategy.

“Social media is a key component to our Hispanic marketing strategy. It allows our fans to engage with our sport and our players on a more personalized level,” explains Saskia Sorrosa, Senior Director of U.S. Hispanic Marketing at the NBA, “While we have éne•bé•a fan pages on five social networking sites, our page on Facebook is the fastest growing to-date.”  It is easy to see that Facebook has been the standout effort as they have grown by roughly 17,000 fans since our interview 3 weeks ago. Read More »