NBA and Bacardi U.S.A., Inc. form multiyear marketing relationship and CSR initiative

NEW YORK, NY — The National Basketball Association (NBA) and Bacardi U.S.A. announced a comprehensive multiyear marketing relationship in support of the BACARDI Gold Rum brand which will include a series of joint marketing activities and highlight both companies’ commitment to corporate responsibility.

The agreement includes the launch of the new Gold Standard Scholarship
Program which will award more than $100,000 annually to help dedicated
students reach their educational goals. In partnership with the Thurgood
Marshall College Fund and the Hispanic Scholarship Fund, the program will
provide financial assistance to minority students in select NBA markets who
are 21 years of age or older and are pursuing undergraduate or graduate
degrees.
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