Nascar Seeks Agency to Help Attract Youth, Multicultural Fans [AGENCY REVIEW]

Nascar is planning to launch an agency review as it seeks a shop that can help increase its fan base among youth and multicultural audiences, Ad Age has learned.

The review follows the arrival last fall of Kim Brink, Nascar’s managing director-brand, consumer and series marketing, who had spent time at Cadillac.

Ms. Brink told Ad Age that the incumbent, Jump Co., which has worked with Nascar since 2005, will be invited to participate. The St. Louis-based agency will compete against three or four other shops.

Read the entire article at Ad Age.