MundoFox Tampa Increases its Presence in Hispanic Market, secures Title Sponsorship of Conga Caliente
MundoFox Tampa (WSPF-CD 35) today announced that Bright House Cable has launched its Spanish-language programming on its cable system in the Tampa – St. Petersburg DMA on Channel 94. The addition of MundoFox Tampa will bring the station’s popular shows, such as 100 Latinos Dijeron with host Marco Antonio Regil, drama-series such as El Mariachi and national news with award-winning news anchor, Rolando Nichols, to Bright House subscribers.
“MundoFox Tampa’s programming will be a fresh, quality alternative for Bright House subscribers. It’s Spanish-Language news and entertainment, but looks and feels like US general market television” said Jose Rodriguez, President of Prime Time Partners, parent company of WSPF-CD 35. “I’m sure that Bright House viewers will enthusiastically choose MundoFox’s entertainment environment and attract advertisers who are looking for engaging ways to reach these consumers.”
According to Nielsen’s 2013 Universe Estimates, the Tampa Bay DMA is the 19th largest Hispanic market with a total of 220,670 Hispanic TV households and growing. The market is out-pacing the national growth rate of the US Hispanic population of 43% with counties like Pinellas showing a 71% growth in their Hispanic population since the 2010 census.
As part of its increased presence in the market, the station has also secured title sponsorship of Tampa’s premiere Hispanic festival, now titled MundoFox Tampa Conga Caliente. This is the 10th year of the free-festival being held in early November at Al Lopez Park in Tampa.
“Tampa’s Hispanic viewership is growing in numbers and we plan to be a part of that growth by not only supplying an entertainment destination, but by finding ways to partner and support this community,” says Linette Rodriguez, Director of Marketing and Promotion for MundoFox Tampa. “Having MundoFox Tampa be a part of such an iconic festival, as Conga Caliente, puts us at the forefront of our community’s biggest celebration.”