Master Class: What are the most crucial factors to effectively reach multicultural youth?

As current influencers and future consumers, multicultural youth have become vital to marketers. It’s estimated that nearly 45% of all children under the age of five are multicultural.

This month PR Week conducted a “Master Class” session featuring Carla Dodds, Director of multicultural marketing, Wal-Mart; Rudy Rodriguez, Director of multicultural marketing, General Mills; Manny Ruiz, Co-publisher, Hispanic PR Blog and PapiBlogger and organizer of the 2011 Hispanic PR & Social Media Conference; Kim Hunter, Founder and president, Lagrant Communications kimhunter@lagrant.com, and Rashada Whitehead, MD and SVP, Flowers Communications Group.  To read the full story click here.