SiriusXM Announces Exclusive Latin Programming in Celebration of Hispanic Heritage Month

Sirius XM Radio (NASDAQ: SIRI) announced today that it will celebrate Hispanic Heritage Month with performances, interviews, and specials by many of today’s most celebrated Latin artists airing across its SiriusXM Latino channels beginning Saturday, September 15, 2012.

SiriusXM’s first artist-hosted show for bilingual listeners, Juanes: Fijate Bien, will officially launch Sunday, September 23, 2012, on Caliente channel 150 and La Kueva channel 540. The broadcast will feature the Colombian rocker sharing stories and music by artists who have inspired him as he welcomes his first guest, Dominican singer songwriter, Vicente Garcia. Juanes: Fijate Bien debuts at 8:00 pm ET.

SiriusXM Rumbon channel 533, devoted to classic salsa, celebrates Hispanic Heritage Month with the premiere of a special 5-week series featuring music from some of salsa’s greatest artists of all time.  The weekly series, scheduled to air Saturdays at 12:00 am ET through Mondays at midnight ET, will feature three days of nonstop music dedicated to a different salsa legend every week and will include music from the artists’ early days to the most popular hits in their catalog.  Legends to be featured on SiriusXM Rumbon’s series are: Celia Cruz, Ruben Blades, Hector Lavoe, Fania All Stars and Willie Colon.

“Our special, wide-ranging Hispanic Heritage Month programming is proof that SiriusXM offers the most comprehensive Latin programming anywhere,” said Trinity Colon, VP of Latin Music Programming, SiriusXM.  “Listeners have the best of all Latin music genres in one place — SiriusXM.”

In honor of one of the most influential Latin artists of all time, SiriusXM will air a special featuring music by the “Queen of Salsa,” Celia Cruz.  The three-hour special airs Saturday, September 15 at 9:00 am ET on Caliente channel 150.

Additional programming during Hispanic Heritage Month includes:

Sirius XM Caliente channel 150
“Conciertos Calientes,” featuring broadcasts of live performances directly from SiriusXM’s New York studios featuring artists such as including Prince Royce, Nelly Furtado, Jon Secada, Tito Nieves, El Gran Combo de Puerto Rico, Cristian Castro,Arthur Hanlon and many more.   Airs Thursdays, beginning September 20 at 4:00 pm ET.

Sirius XM Viva channel 500
Latin hip-hop singer Ana Tijoux guest DJs and performs; Jot Dog and Frankie J share their favorite hits.  Airs Saturdays at4:00 pm ET.

SiriusXM Aguila channel 510
Regional Mexican chart toppers, Calibre 50 and Lamento Show de Durango, sit down for an exclusive interview and performance.  Airs Saturday, September 15 at 5:00 pm ET.

Sirius XM La Kueva channel 540
Los Enanitos Verdes’ Mariciano stops by as guest DJ; La Santa Cecilia and Bomba Estereo perfom.  Airs Saturdays at 4:00 pm ET.