RENTRAK CORPORATION today announced a TV Essentials contract with Azteca America, Inc. Azteca America broadcasts unique and engaging content in 75 local markets as well as nationally with cable, satellite and telco providers.
“Rentrak’s granular and stable TV ratings information will allow us to determine the viewing behaviors of our consumers in all 210 media markets in order to better serve our viewers and to prove the true value of our engaged audience,” said Martin Breidsprecher, CEO at Azteca.
“Rentrak is honored to have been selected by Azteca America to provide TV ratings. This continued adoption of Rentrak’s ratings information demonstrates the credibility, importance and knowledge our TV measurement provides in the marketplace,” said Chris Wilson president of National Television at Rentrak.
TV Essentials is Rentrak’s television ratings measurement service that provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 20 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.