ANA: Multicultural Digital Investment Increasing

More than half (56%) of marketers responding to a recent online survey confirmed that their companies are increasing their investments in digital media platforms for multicultural marketing purposes, reports the Association of National Advertisers (ANA).

The online survey was conducted last July through September among client-side marketer members who were either personally involved in or knowledgeable about their organizations’ multicultural marketing efforts. Among the 90 respondents, 74% work in organizations that are primarily B-to-C, 63% work in organizations with annual revenue exceeding $10 billion (mean revenue was $31.7 billion), and 52% work in organizations with advertising budgets greater than $200 million. Read More »