Encompass Outdoor Media unveils products & programs targeting multicultural consumers
Encompass Outdoor Media Group , a leading provider of out of home media and event market solutions, announces their new multicultural division which offers products and programs that reach Hispanic, African American and Asian consumers effectively and efficiently.
Encompass Outdoor’s nationally scaled lifestyle media footprint reaches over 200 markets with particular emphasis on the Top 25 DMAs. With established network locations already within high density multicultural neighborhoods, the company’s broad portfolio of branded media, relevant location networks coupled with targeted in home capabilities provides marketers with multiple options for reaching their target consumer at the DMA level, within specific zip codes and even down to the census block level.
Encompass Outdoor has brought in industry veteran Michael Vinales to lead sales efforts for the new division.
Vinales cites “The Encompass multicultural portfolio contains the most relevant products from among the company’s existing 30+ products for reaching Hispanic, AA and Asian audiences. I am impressed by the company’s previous success and ongoing commitment to providing effective customized executions that fulfill our client’s multicultural objectives”.