Congratulations to Winners of NAMIC’s Excellence in Multi-cultural Marketing Awards

NAMIC (National Association for Multi-ethnicity in Communications) announced the winners of its Excellence in Multi-cultural Marketing Awards (EMMA).  

Held in conjunction with the Annual NAMIC Conference, the awards competition recognizes marketing efforts targeting one or more cultural segments including, but not limited to African American, Asian and Hispanic markets.  The 25th Annual NAMIC Conference is scheduled for October 4-5, 2011 at the Hilton New York in Manhattan as part of Diversity Week.

The EMMA competition recognizes the cable industry’s commitment to maintaining best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing.  The competition is comprised of two award categories: Marketing Tactics and Case Studies/Campaigns.  Entries submitted within each category were judged within two divisions: Cable Distributors and Networks/Industry Suppliers.  A judging panel of independent industry experts evaluated entries and selected all winners based on sound and innovative strategy, strength of execution against the strategy, evaluations of strategy, implementation and results.  Deviating from the traditional “best of” competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.

Time Warner Cable and Time Warner Cable West Region led the Cable Distributors division with three first-place wins. Time Warner Cable’s first-place honors were awarded in conjunction with Castells & Asociados, the Edelman agency and ES Advertising, Inc.  Eclipse Marketing Services, Inc. garnered first-place honors in two categories.  Cable Distributors taking first-place honors in a single category included Comcast in collaboration with the agency, GMR Marketing and Rogers Communications with the agency, Dyversity Communications.

International Media Distribution led the Networks/Industry Suppliers division with four first-place finishes, including single category wins with the agencies, Ameredia and FUSE Ideas.  BET International garnered three first-place wins, while Univision Communications Inc. earned top honors in two categories.  HBO, Telemundo Network and The Africa Channel each received first-place wins in a single category.

Companies receiving a 2011 EMMA will be acknowledged during the General Session of the 25th Annual NAMIC Conference scheduled for Wednesday, October 5 at 8:45 a.m.  CableFAX is the exclusive media partner of the 2011 Excellence in Multi-cultural Marketing Awards.  EMMA winners will be featured in the upcoming “Diversity Week” issue of CableFAX: The Magazine.

For more information on the 25th Annual NAMIC Conference and the Excellence in Multi-cultural Marketing Awards, contact NAMIC at 212-594-5985.  Conference registration can be accessed online by visiting http://www.namic.com.  Group registration discounts are available for companies that wish to send multiple employees.  The complete list of 2011 EMMA winners follows.

2011 NAMIC EMMA WINNERS
CABLE DISTRIBUTORS DIVISION
Case Studies / Campaigns
FIRST PLACE
Company: Time Warner Cable
Agency: Edelman
Entry Title: Born to Shine Campaign
SECOND PLACE
Company: Time Warner Cable
Agency: Castells & Asociados
Entry Title: Superman World Cup Campaign
THIRD PLACE (TIE)
Company: Time Warner Cable
Agency: Castells & Asociados
Entry Title: HHM “Alcanza la Fama” Campaign
Company: Cablevision
Agency: GlobalWorks
Entry Title: Optimum 3D Adventure
Marketing Tactics
Digital
FIRST PLACE
Company: Eclipse Marketing Services, Inc.
Agency: Eclipse Marketing Services, Inc.
Entry Title: Mi Cultura Website
SECOND PLACE
Company: Time Warner Cable – East Region
Entry Title: timewarnercable.com Int’l. Landing Pages
Direct Mail
FIRST PLACE
Company: Eclipse Marketing Services, Inc.
Agency: Eclipse Marketing Services, Inc.
Entry Title: Nexos Latinos TWC TX Acquisition/Upgrade
SECOND PLACE
Company: Comcast
Agency: Ameredia & LahDeeDah Marketing
Entry Title: Comcast Polish GWP Direct Mail Campaign
THIRD PLACE
Company: Time Warner Cable West Region
Agency: ES Advertising, Inc.
Entry Title: 1 Month Free of Pinoy Entertainment
Experiential Marketing
FIRST PLACE
Company: Comcast-GMR Marketing
Agency: GMR Marketing
Entry Title: La Academia de Comcast
SECOND PLACE  
Company: Comcast
Entry Title: Comcast & TFC Grand Opening Partnership
Out of Home
FIRST PLACE
Company: Rogers Communications
Agency: Dyversity Communications
Entry Title: Wireless & Cable- Rogers Bollywood Q2 OOH
Print
FIRST PLACE
Company: Time Warner Cable West Region
Agency: ES Advertising, Inc.
Entry Title: Free Quality Time
SECOND PLACE
Company: Ameredia
Agency: Ameredia
Entry Title: Comcast Polish Gift with Purchase
THIRD PLACE
Company: Rogers Communications
Agency: Publicis / OMD
Entry Title: Superiority Multicultural TV Programming
Television
FIRST PLACE
Company: Time Warner Cable
Agency: Castells & Asociados
Entry Title: Baby DVR Sports
SECOND PLACE
Company: Rogers Communications
Agency: Dyversity Communications
Entry Title: Wireless- Bollywood. Anywhere, Anytime Q2
THIRD PLACE (TIE)
Company: Time Warner Cable West Region
Agency: ES Advertising, Inc.
Entry Title: “Connected” and “Family Unity”
Company: Time Warner Cable
Agency: Castells & Asociados
Entry Title: Drums Dodgers en Espanol
NETWORK/INDUSTRY SUPPLIER DIVISION
Case Studies / Campaigns
FIRST PLACE
Company: BET International
Entry Title: Trey Songz/Knife Violence
SECOND PLACE (TIE)
Company: WE tv
Entry Title: Braxton Family Values
Company: BET International
Entry Title: Wendy Williams UK Launch
Company: BET
Entry Title: The Game S4 on BET – Case
Company: BET
Agency: Harmelin Media
Entry Title: The Game S4 on BET – Digital
THIRD PLACE (TIE)
Company: International Media Distribution
Agency: Ameredia
Entry Title: TV JAPAN Japanese Earthquake and Pacific Tsunami Response
Company: Olympusat
Entry Title: Desafio Xfinity Sales Incentive
Company: ESPN Deportes
Agency: Latinsphere
Entry Title: ESPN Deportes Dominican Baseball
All Other Media
FIRST PLACE
Company: International Media Distribution
Entry Title: Custom Call Center Flip Guides & Standees
SECOND PLACE
Company: nuvoTV
Entry Title: nuvoTV’s Pastport: Cuba Key Art
Digital
FIRST PLACE
Company: Telemundo Network
Entry Title: Club de Noveleras Website
SECOND PLACE
Company: HBO
Entry Title: 2011 Asian Heritage Month Campaign
THIRD PLACE
Company: BET
Entry Title: Black Girls Rock – Digital
Direct Mail
FIRST PLACE
Company: International Media Distribution
Agency: Ameredia
Entry Title: Bollywood Hits On Demand Direct Mail
SECOND PLACE (TIE)
Company: Asia TV USA Ltd
Agency: Eclipse Marketing Services, Inc.
Entry Title: ZEE TV Acquisition & Retention Campaign
Company: International Media Distribution
Entry Title: Antenna TV/Greek Lenticular Direct Mail
Company: Asia TV USA Ltd
Agency: Eclipse Marketing Services, Inc.
Entry Title: ZEE TV RCN Campaign September 2010
THIRD PLACE  
Company: TV One
Entry Title: Way Black When – Black History Month
Diversity Awareness
FIRST PLACE
Company: Univision
Entry Title: The New American Reality
SECOND PLACE  
Company: GMA Network, Inc.
Entry Title: MANILA JEEPNEYS
THIRD PLACE
Company: TV One
Entry Title: Way Black When – Black History Month
Experiential Marketing
FIRST PLACE
Company: BET International
Entry Title: An Evening with Wendy Williams
SECOND PLACE
Company: Telemundo Network
Entry Title: Club de Noveleras Multi-Market Tour
THIRD PLACE
Company: BET
Entry Title: BET Awards 10 Experiential
Grassroots
FIRST PLACE
Company: International Media Distribution
Entry Title: Channel One Russia Launch
SECOND PLACE
Company: GMA Network, Inc.
Entry Title: KAPUSO ABROAD MAGAZINE
Kit
FIRST PLACE
Company: International Media Distribution
Agency: FUSE Ideas
Entry Title: IMD Affiliate Kit
Out of Home
FIRST PLACE
Company: HBO
Entry Title: HBO Latino Out-of-Home Wild Postings
SECOND PLACE  
Company: International Media Distribution
Agency: Beyond Traditional
Entry Title: SBTN Vietnamese Mobile Campaign-Little Saigon
THIRD PLACE
Company: BET
Entry Title: BET Awards – Out of Home
Premium
FIRST PLACE
Company: Univision Communications Inc.
Entry Title: WORLD CUP SNEAKER MAILER
SECOND PLACE
Company: International Media Distribution
Entry Title: Snapshots from Around the Globe – Calendar
THIRD PLACE
Company: Telemundo Network
Entry Title: Club de Noveleras Premiums
Print
FIRST PLACE
Company: BET International
Entry Title: Black Girls Rock
Television
FIRST PLACE
Company: The Africa Channel
Entry Title: Know Your Heritage