MPAA: Latinos Are America’s Most Dedicated Moviegoers
The MPAA has pulled together some interesting statistics on race and movie attendance that really ought to be getting more attention, especially in the context of Think Like a Man‘s two-weekend long stretch atop the box office. White moviegoers buy more tickets than people of color simply by virtue of there being more white people than people of color. But people of color turn out to be somewhat more dedicated moviegoers than white folks.
Latinos make up 25 percent of moviegoers even though they’re only 16 percent of the population. The average Latino moviegoer makes it to 5.3 movies a year, compared to 3.7 movies per year for African Americans and 3.5 movies per year for white moviegoers.
Read the entire article at Think Progress.