Monitoring Radio Placements for Public Relations – AQH vs. Cume

BY DAVID HENRY
President, TeleNoticias and Hispanic Public Relations Association – New York

Those of us in public relations can all agree that an important issue in our industry is accurate evaluation of the ROI we deliver to clients.  One area that has proven challenging for some is measuring the success of radio outreach, placements and listener numbers from the time(s) a story aired.  The most reliable tracking and reporting data for radio listeners in the United States comes from Arbitron, the consumer research company.  While there may be other important standards like message delivery, positive tone and audience demographics, we all tend to start with the audience numbers.  Let’s examine those numbers and which are best to measure public relations outreach. Read More »