Moms Go Online en Masse
Using the internet is practically a requirement for women with children
This year, 32.3 million moms will go online at least once a month. eMarketer defines a mom as any adult female with children under 18 in the household.
Going online is practically a requirement for being a mom. A full 90.3% of women with children under 18 access the internet from any location at least once a month, compared to 76.3% of all adult females. By 2014, more than 93% of moms will be regular online users, according to eMarketer estimates.
From eMarketer. Read the entire article.