Five Unexpected Mobile Predictions For 2011
Mobile Prediction #3 from Business Insider? – Cuadrados Cuatro? Latinos will define the next great U.S. mobile service
The biggest secret in mobile content adoption is the rise of the Latino consumer. Latinos are embracing mobile at a rate far faster than any segment in the U.S. and finally brands and publishers will wake up.
2011 will see Spanish-language mobile games and more content targeted specifically to this segment, evenly across all platforms.
50% of Fortune 100 consumer brands will run Latino-targeted mobile marketing campaigns in 2011, up from 25% in 2010.
Startups, brands and businesses who identify creative, multi-faceted ways to reach the Latino audience could become tomorrow’s Twitter, Foursquare or Zynga.
Read the entire article at Business Insider.