MMA and BWI to offer session on tapping the Hispanic market

 

boat

Boating Industry (www.boatingindustry.com)

The Marine Marketers of America and Boating Writers International will be offering “Success Strategies to tap the emerging Hispanic market,” a session offering advice on marketing to that group at this year’s Fort Lauderdale International Boat Show.

The session will be at 11:30 a.m. Thursday, October 30, at the Bahia Mar Resort. The session will feature Hispanic marketing expert Ed Cantu of top national agency Lopez Negrete and will offer an opportunity to learn about the latest industry initiatives, along with hands-on tips to help your organization position itself for future success.

Tickets are $33 in advance or $38 at the door. To RSVP, email wanda@kentonsmithmarketing.com.