Mira TV signs distribution deal with DirecTV
Mira TV, the new Spanish TV Network covering the Miami-Ft. Lauderdale, West Palm, Orlando, Tampa, Jacksonville markets in Florida will further expand its coverage through DirecTV. DirecTV will launch Mira TV July 9th, 2014 in the South Florida and Palm Beach DMA’s. The satellite operator will carry Mira TV’s programming on its local tier, airing on channel 18. This new distribution platform would increase Mira TV’s penetration to over 90% in the South Florida market.
“With Mira TV launching just over three months ago, our growth has been extraordinary, this marks a significant step in becoming a key player in our competitive Hispanic Market,” said Judy Prado Lombard, Station Manager of Mira TV. “We’re thrilled DIRECTV will be offering its customers our high quality programming.”
Mira TV transmits over 12 hours of daily local programming produced in-house. New shows by well-known personalities such as Rick Sánchez and Alexis Valdés are joined by a totally enhanced daily news show Noticias 18, as well as audience favorites such as Maria Elvira, Prohibido Callarse with Roberto Rodríguez-Tejera, Dr. Misael, Cocinando con Don Davis and Buenos Días Miami con Tomás García Fusté.
“DirecTV is seen in 17% of Hispanic households in South Florida. This additional coverage continues to fulfill our goal to become the most important local Hispanic independent station in South Florida by 2015,” stated Mira TV’s President Tomás Johansen.
Mira TV, will air on DirecTV on channel 18.
Mira TV also airs in the Miami-Ft. Lauderdale as well as in the Palm Beach, Orlando, Tampa and Jacksonville markets in the following stations: WDFL 18, Comcast 18, AT&T U-verse 20 (throughout the state), Atlantic 82 and in Orlando WATV 47, Verizon 28 and in Tampa WTAM 30, Verizon 28.
SOURCE Mira TV