Mintel hosting free webinar June 16 on how to market to Latinas
CHICAGO, IL – Recent research from Mintel suggests that Hispanic women feel underrepresented in the beauty and personal care aisle. Over half of survey respondents said they would like to see more personal care products designed just for them and 64% would like more hair care products created specifically for Latinas.
“It can be a very daunting task for companies to hone in on the specific needs of their Hispanic customers,” says Leylha Ahuile, senior multicultural analyst at Mintel. “Latinas come in a variety of shades, so a wide range of products must be developed to cater to every pigment and hair type.” Read More »