Silent Minorities: Industry Employees Speak Out About Adland Isolation
Results of Study Called ‘Very Disenchanting, But Not Surprising’
The average ad-industry employee likely agrees the diversity issue is a very unfortunate situation. One that should be remedied. By someone. But on a daily basis, he’s likely to carry on, figuring for the most part the industry will evolve and that his nonwhite coworkers are content with the state of adland.
The reality, according to a new study, is that a whopping 74% of minority employees in the industry agree that “My experience as an employee from a multicultural background is different from my colleagues’.”
The Impact Study, conducted by cross-cultural talent consultancy Tangerine-Watson, surveyed a total of 831 ad-industry professionals of various races and across general-market and ethnic shops between September and December of 2011.
Read the entire article at Ad Age.