MillerCoors and HACR sign comprehensive Hispanic economic partnership agreement

WASHINGTON, DC — MillerCoors and the Hispanic Association on Corporate Responsibility (HACR) have announced a joint Economic Partnership Agreement to increase and enhance economic opportunities for Hispanics through increased participation in key corporate initiatives such as leadership and workforce development, procurement and supplier diversity, marketing and advertising and community contributions.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20090626/CG38961)

“Growing and leveraging diversity will provide MillerCoors with a competitive advantage that will not only strengthen our business, but also strengthen the Hispanic community,” Leo Kiely, MillerCoors CEO, said.  Kiely noted that this collaborative partnership with HACR is key to helping MillerCoors achieve its vision of becoming America’s best beer company.  “Through this Agreement we will be able to use our collective power to achieve an important goal for both our organizations – to have Hispanics participating at greater levels in our business,” he said.

“On behalf of the HACR Board of Directors — 13 coalition members representing more than 50 million Hispanics in the U.S. and Puerto Rico, we are pleased to join with MillerCoors in this benchmark partnership,” said HACR President & CEO Carlos F. Orta.

“It is gratifying to see that MillerCoors recognizes the growing influence of Latinos in the marketplace, workplace and social mainstream.  We look forward to collaborating with them to increase Hispanic inclusion at MillerCoors — and throughout Corporate America,” he added.

This new five year agreement is the first since MillerCoors was created in July 2008.  Coors was a founding corporate sponsor of HACR and has maintained an agreement since 1986.