Telemundo Taps Rodriguez As EVP Multimedia Development, Distribution
Veteran Sales Executive Will Relocate Back To Miami
Telemundo has promoted Michael Rodriguez to executive vice president, multimedia development and distribution.
In this new position, Rodriguez, who had been serving as senior vice president of sales for Telemundo, will work closely with the network’s senior management team to identify new business initiatives and alternative revenue streams across the company’s varied platforms, coordinating with all units in support of these new efforts.
Reporting directly to Telemundo president Don Browne, Rodriguez, who is set to relocate back to Miami with his family, will build new relationships and strategic alliances with external companies to create new markets for Telemundo, while overseeing the implementation of strategies that will maximize the development of its non-channel related properties and ancillary businesses.
Read the entire article at Multichannel News.