MiCasa Network expands to develop international marketing and distribution of channels
MCB Network Corp.’s MiCasa Network, a provider of entertainment for the growing Hispanic Millennial community, and Euro Television Guild announced today an expanded relationship to develop the international marketing and distribution of MCB Network channels for digital terrestrial television, OTT, IPTV and mobile.
MiCasa Television Network reaches nearly 60 million U.S. viewers via 43+ over-the-air television channels and 9 IPTV Channels. It has over-the-air television channels in the top 20 Hispanic DMAs, including New York City, Miami, Chicago, Dallas/Fort Worth, Detroit, Denver, Fresno, Houston, Las Vegas, Phoenix and Washington DC, among others.
The companies expect to continue rolling out video channels in 2015 as more countries open digital terrestrial television services. Both companies will also work together to bring Euro Television Guild channels across OTT-IPTV platforms like Roku, XboxLive and Playstation.
“International television distribution is growing explosively. MCB’s channels resonate with viewers around the world. There is a multitude of outlets to distribute this top content,” stated Graham Pitman, Managing Director of Euro Television Guild.
Sean M. Malatesta, CEO of MCB/MiCasa Network, said, “Euro Television Guild is a leader in the distribution of television programming. We’re excited to work with them on a country-by-country basis. I expect to do big things together in 2015.”