Miami’s Super Bowl will feature major NFL Hispanic push through grassroots marketing and advertising
NFL to Blitz Latinos at Super Bowl
Not content with its place as the biggest U.S. sporting event of the year, the National Football League wants to make the Super Bowl the most-watched sports event among Hispanics.
The NFL is gearing up to launch a series of Latino-targeted marketing efforts around Feb. 7’s Super Bowl XLIV with music and sports events featuring Latin celebrities, and educational and informative programs at the grass-roots level. CBS will televise this year’s game from Miami’s Dolphin Stadium. To read the full story click here.