What’s in the Melting Pot?

Did you hear the news – widely reported earlier this fall – that Latinos outlive most of the U.S. population? If you are Latino, I’m sure it made your day. I’ve been following the chatter on Twitter – the party is still going strong – and the big vibe, of course, is ethnic pride. But if you are a marketer – or a marketer who happens to be Latino – perhaps you were confused, skeptical, or curious to learn more.

Truth is, we should all be curious. The news was based on a recently published study by the CDC’s National Center for Health Statistics, and it happens to be the first federally-funded study on Latino life expectancy. The implications for marketing – across a broad range of sectors – are profound. But if we aren’t confused, we should at least be skeptical. Because the “Latinos Live Longer” headline obscures several things that could be helpful to marketers.

Read the entire article at ClickZ.