Media Usage and Shopping Habits of Teens

Tech-savvy and social

Today’s teens have grown up with the internet, and their status as digital natives places them in the avant-garde of internet and technology use.

eMarketer estimates that by the end of 2011, 96% of US teens ages 12 to 17 will use the internet at least monthly, significantly higher than the 74% penetration for the total US population.

“The internet is not only fun, but is also indispensable for a host of tasks such as communicating, learning and shopping,” said Jared Jenks, eMarketer analyst and author of the new report, “Demographic Profile—Teens.” Read More »