News Trending

  • ( 3 months ago ) Census Bureau Hosts News Briefing to Announce 2020 Demographic Analysis Estimates
  • ( 3 months ago ) Consolidated Credit Survey Finds Americans Still Rely on Credit Cards for Holiday Cheer
  • ( 2 years ago ) Pew Report: A view of the nation’s future through kindergarten demographics
  • ( 2 years ago ) Hispanic Public Relations Association Announces Call-For-Entries for 2019 HPRA National Bravo! Awards
  • ( 2 years ago ) What We Can Learn from ‘Latino Urbanism’
  • ( 2 years ago ) Viacom to Launch Pluto Latino for U.S. Hispanic Market on July 1
  • ( 2 years ago ) TV shows struggle to reflect U.S. Latino presence. Will it get better?
  • ( 2 years ago ) A new multimedia campaign promotes the use of life jackets among Latino families
  • ( 2 years ago ) Hispanic Millennials Are Closer To The Hispanic Culture Than Most Think
  • ( 2 years ago ) Bilingual Latinx Network LATV Announces New Original Content Slate
  • ( 2 years ago ) HACR Announces the 2019 Class of the HACR Young Hispanic Corporate Achievers™
  • ( 2 years ago ) The New Book By Luis Carrasquillo, “The Murder Of A Journalist”, Is An Exciting And Realistic Story About The World Of Journalism And The Risk Of Telling The Truth

Hispanic PR BlogHispanic PR Blog

Your Complete Source for Hispanic Public Relations & Social Media Insights

  • Home
  • News
  • About Us
  • Contact Us
  1. Hispanic Social Media Insights
  2. How Media Multitasking Fuels ‘Brand Response’ Advertising
Hispanic PR Blog

17 Jan, 2011 0 Hispanic Social Media Insights 0 Brand Advertising / Media Multitasking

  • tweet
How Media Multitasking Fuels ‘Brand Response’ Advertising
  • Share via Facebook 
  • Share via Google 
  • Share via Twitter 
  • Share via Email
  • Share via Reddit 
  • Share via Tumblr

Nielsen tells us that some 60% of television viewers watch the tube and surf the Internet simultaneously at least once a month.  To some observers, this suggests nothing more than a restless consumer brain and a divided attention span.

But sophisticated marketers recognize that multitasking is enabling — even requiring — a powerful variation on direct response television (DRTV) called “brand response” advertising. There isn’t widespread industry understanding of the utility of brand response, and the reason is simple: not all brand agencies comprehend direct response, and not all direct shops comprehend branding. Read More »

  • Share via Facebook 
  • Share via Google 
  • Share via Twitter 
  • Share via Email
  • Share via Reddit 
  • Share via Tumblr

You may also like...

Diversity News

4 Nov, 2011 0 Hispanic PR Blog 0

Dulworth Appointed Head of Talent Acquisition & Global Diversity at Chrysler

Multicultural Media News

9 Jan, 2015 0 Eric Diaz 0

NATIVA MULTICULTURAL AGENCY CELEBRATES 1 YEAR REBRAND ANNIVERSARY

Hispanic PR & Social Media Views

25 Jul, 2011 0 Hispanic PR Blog 0

Nissan Hosts Latino Social Media Workshop, Unveils New Social Media Page

Hispanic Spokesperson Tracker

20 Nov, 2010 0 Hispanic PR Blog 0

J.Lo, Marc Anthony Launching Brands at Kohl’s

Hispanic CSR PR, Hispanic Organizations News

25 Feb, 2010 0 Hispanic PR Blog 0

Shakira partners with Hard Rock International for Artist Spotlight merchandise

Diversity News, Hispanic Culture News, Hispanic Excellence, Hispanic Organizations News, Hispanic PR, Hispanic PR Techniques, Hispanic/Multicultural PR Briefs, More Hispanic Market Links, People, Upcoming Industry Events

17 Feb, 2016 0 Laurita 0

Flash Point Hispanic campaign for Ford doubles opt-ins, triples in-market response rate

Search

Latinx Newswire

LaMusica App y Molusco TV realizan histórica alianza estratégica para compartir contenidos


8th Annual 305 DAY® Returns with a Small Business Campaign to Support & Celebrate the Magic City after COVID-19 Cancels the Annual Block Party but NOT the 305 DAY Community-Wide Celebration


Zurvita da la bienvenida al entrenador profesional de fútbol Oscar Pareja como nuevo Embajador de Marca de Zurvita


View More

Like us on FB

15 Dec, 2020 0 0

Census Bureau Hosts News Briefing to Announce 2020 Demographic Analysis Estimates

9 Dec, 2020 0 0

Consolidated Credit Survey Finds Americans Still Rely on Credit Cards for Holiday Cheer

31 Jul, 2019 1 2

Pew Report: A view of the nation’s future through kindergarten demographics

30 Dec, 2010 143 0

Facebook: Macy’s Kicks Off Million-Dollar Makeover Search

1 Dec, 2013 52 0

Hispanicize 2014 and Media Moves co-hosting special edition Dec. 10 Twitter Party for Hispanic Journalists and Bloggers

8 Oct, 2010 34 1

Talk-Show Host Rocio Sanchez Azuara Hosts ‘Cosas de la Vida’

17 Oct, 2011 24 1

“Becas Univision” Offers Scholarships to Hispanic Students

31 Mar, 2010 22 0

Hispanic PR Leader profile with Miriam Galicia-Duarte, Census Partnership Specialist

11/11media says:

What is your take on Goya PR "Crisis" ?

11/11media says:

I can't wait to see census 2020 numbers, i firmly believe...

Marlis M Sonnen Onstad says:

Hi , I am a fan. I live in Santa Barbara,...

Sofia Lola Salazar says:

This is a big factor for every Latino business it is...

S says:

Y como podemos contactar a el? Gracias/shalom!

brand marketing CEO Diversity education event Events Hispanic Hispanic Advertising Hispanic Business Hispanic community Hispanic culture Hispanic education Hispanic entertainment Hispanic Health Hispanic Heritage Month Hispanicize 2012 Hispanic Market Hispanic Marketing Hispanic Market Research Hispanic Media Hispanic PR Hispanic Public Relations Hispanics Hispanic social media Hispanic Television HPRA latino Latino community Latino market Latino Marketing Latino Media Latino PR Latino Public Relations latinos Latino Television marketing media Miami Multicultural multicultural marketing multicultural PR PR public relations Social Media television

© 2019 Copyright NGL Collective.
Hispanic PR Blog is owned and operated by NGL Collective.

Recent Posts

  • Census Bureau Hosts News Briefing to Announce 2020 Demographic Analysis Estimates 12/15/2020
  • Consolidated Credit Survey Finds Americans Still Rely on Credit Cards for Holiday Cheer 12/09/2020
  • Pew Report: A view of the nation’s future through kindergarten demographics 07/31/2019

NGL Collective Websites

  • NGL Collective
  • Hispanic Kitchen
  • Latina Moms
  • Hispanicize Event
  • EOP Comedy Show

Copyright 2019