Measuring Social Media Engagement

BY ERIC DIAZ
DK Web Consulting

So if your Facebook fan page has 2,000 fan interactions per week and mine only has 200, is there any way my page could be considered more engaging?  Why yes, absolutely there is.  What needs to be considered is the amount of interaction per fan, which puts all pages on an equalizing, pound-for-pound scale.  Basically, this enables an apples to apples comparison of your fan page with 2 million fans with my page of 200 fans. Read More »