McDonald’s Hosts Latino Bloggers for a “Chill Evening at Sea” During Hispanicize 2012
As the sun went down in Miami on Wednesday, April 11, more than 120 bloggers and social media influencers from across the country joined McDonald’s and Hispanicize 2012 organizers for a chill evening at sea onboard The Venetian Lady. Guests enjoyed three hours of tantalizing beverages, food and DJ grooves afloat the clear waters of Biscayne Bay. They also relaxed in style at the McCafe® Chill Lounge – a unique deck turned into ice lounge to reflect the cool vibe of the new Cherry Berry Chiller, the latest addition to the McCafe beverage line, made with 100 percent fruit juice, with natural flavors, available in restaurants nationwide beginning May 7th.
In addition to the “Chill Evening at Sea” event, McDonald’s will present two workshops during the Hispanicize Conference: One on April 12th for bloggers interested in working with corporate brands, and then a case study on April 13th highlighting the corporation’s commitment to Hispanic higher education attainment.