Mattel launches new line of black dolls under So In Style (S.I.S.) brand

Toymaker Mattel announced today the launch of So In Style, a new line of black dolls by Barbie featuring more authentic-looking facial features such as fuller lips, a wider nose, more distinctive cheek bones and curlier hair. So In Style (S.I.S.) was developed and inspired by Barbie designer of 12 years, Stacey McBride-Irby, an African-American mother of two who wanted to create a line of dolls more reflective of her daughter and community.  To read the full story click here.