Cerri to help expand Walton Isaacson’s efforts in U.S. Hispanic Marketing
Walton Isaacson (WI) is pleased to announce the hiring of Martin Cerri as senior creative director to lead thecreative team in advertising and marketing efforts with an emphasis on the U.S. Hispanic market.
Known as one of the most awarded creative directors for the U.S. Hispanic market, Cerri has been recognized for his work with several international awards such as the Cannes, Clios, One Show, London International Awards, Webbys, New York Festival, FIAP, El Sol and many others.
Martin began his career in advertising working as a copywriter in Argentina. In 2001, he moved to the U.S. and began working at Creative On Demand (COD), where he developed and executed the launch for the Volkswagenbrand in the U.S. Hispanic market. During his tenure, he helped the agency be one of the first Hispanic agencies recognized at the Clio and London Award Festivals. In 2005, Martin continued his career at DDB Worldwide in Miami as an associate creative director. In 2007, Martin moved to Los Angeles, where he started working at Grupo Gallegos as a creative director.
“I am confident that Martin will offer a keen creative and strategic approach to our business,” says Rochelle Newman-Carrasco, chief Hispanic marketing strategist. “His long standing achievements and contributions in the industry will help guide our team towards a successful future.”
After more than six years at Grupo Gallegos, Cerri joined Walton Isaacson and will be based in its Los Angeles office working on Lexus, Unilever, and The Los Angeles Dodgers.
“I am beyond excited to take on this role to help build upon Walton Isaacson’s impressive track record,” says Cerri. “My objective is to create work that will reflect the philosophy of being the ‘The Planet’s Most Interesting Agency.’”
Among other recognitions, Martin has been a judge at the ADDY’sAwards, FIAP (for the second time in this 2013 edition), AICP USA and the Ad Starts Awards in South Korea. Additionally, he served as Vice-President of the Hispanic Circulo Creativo Awards in the U.S.