The 2010 Census Count: Marketing to Latinos

Many marketers are waiting for the results of the 2010 US Census to learn about the growth of the ethnic/cultural segments they target. That expectation will be met when the Census releases that data by about March 2011.

We can expect to learn about the age, gender, household role, Hispanic/Latino origin, and race of theoretically every person living in the United States on April 1, 2010. We will learn about how many Hispanics there are in the US, and the number is likely to be surprising and revealing even though there are always issues in counting those who do not have documents and others who simply do not want to be counted. Most likely the official number will be around 50 million Latinos. We need to remember that there were many social, political, and economic issues that influenced the residency of Hispanics in the last 10 years, when many decided to return to Latin America and others just did not feel like being counted.

Read the entire article by Felipe Korzenny.