‘Siempre Mujer,’ CNN Target Hispanic Women

Meredith Corp.’s Siempre Mujer is teaming up with CNN en Español in a new multimedia initiative geared to Hispanic women in the U.S., on the theme “Querer es poder” — roughly translated as “where there’s a will there’s a way.” The inspirational campaign, intended to encourage Latinas to pursue their dreams, is scheduled to kick off this fall.

Drawing on the combined print, broadcast and digital assets of the two media partners, “Querer es poder” will highlight stories of Hispanic women overcoming obstacles as they struggle to achieve their ambitions. Read More »