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17 Nov, 2010 0 Hispanic Social Media Insights 0 Digital Moms / Moms Online

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Marketing to Digital Moms
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When I attended ad:tech New York two weeks ago, I couldn’t help but feel that maybe finally women were receiving their due. The first day’s keynote speaker, Lauren Zalaznick, the president of NBC Universal Women and Lifestyle Entertainment Networks, though discussing “Redefining ‘Digital’,” couldn’t help but use female-centric examples and data when making her case.

The ad:tech conference schedule dedicated two whole sessions to “Marketing to Digital Moms,” the first session led by Nancy Galanty of iMom Summit. Since women represent 51 percent of the U.S. population these days and, according to session presenter Terri Walter, chief digital storyteller Microsoft Advertising (love that title!), women control 80 percent of purchasing power worldwide ($5 trillion), I thought it would be nothing short of a disservice not to recap and expand upon the Marketing to Digital Moms topic.

Read the entire article at ClickZ.com.

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11/11media says:

What is your take on Goya PR "Crisis" ?

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I can't wait to see census 2020 numbers, i firmly believe...

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Hi , I am a fan. I live in Santa Barbara,...

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This is a big factor for every Latino business it is...

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Y como podemos contactar a el? Gracias/shalom!

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  • Census Bureau Hosts News Briefing to Announce 2020 Demographic Analysis Estimates 12/15/2020
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