Have marketers mastered the art of cultural diversity in branding?
A new Culture Watch research project could unearth some valuable insights for marketers based on changing demographics.
Brands have come a long way in understanding and showing cultural diversity since Microsoft’s infamous faux pas in 2009, where it shot an ad showing a white woman, Asian man, and black man, only to Photoshop the black man out for a Polish version of the ad. It might have gone undetected, had the art director remembered to also Photoshop out the black man’s arm, which remained in the image as the arm of the new white man they had superimposed over him.
Read the entire article at Marketing Week.