MALDEF and Voto Latino build momentum for 2010 Census, launching interactive, multimedia campaign targeting Los Angeles Latinos

Voto Latino co-founder and actress, Rosario Dawson, joins to highlight the campaign’s combining of school-based organizing with new, digital media efforts

LOS ANGELES, CA – Young California Latinos will be able to act as viral marketers, encouraging their friends to participate in the U.S. Census, as part of a multimedia campaign that includes an interactive mobile application, MALDEF and Voto Latino, partners in the project, announced today.

Students from the Miguel Contreras Learning Complex Center joined community leaders and celebrity and activist Rosario Dawson to learn more about this innovative partnership to promote the 2010 Census and the web and mobile applications in place to spread the word.

Snapshot of Voto Latino’s web platform and multi-platform grassroots, mobile, and web campaign to reach Latinos.

“This innovative project will provide accurate, instant and bilingual information about the importance of participating in the Census, and target Latino youth to take an online pledge to be counted,” said Trabian Shorters, Knight Foundation’s vice president for communities, who leads the challenge. “As a result, they will have the opportunity to become virtual 2010 Census recruiters by tapping others in their social networks to do the same.”

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