Madres Y Comadres Is Back with New Holiday Novelas

Kmart is connecting with Latina’s across the U.S. through their innovative online and social initiatives including Latina Smart, Kmart Español and Madres Y Comadres. The brand’s latest collections from Sofia Vegara and Selena Gomez sold exclusively at Kmart demonstrate the retailer’s continued commitment to make Kmart a fashion destination.

Watch as Carlota and Margarita talk gifting, lists, layaway and all the things every Madre call relate to this season!