Leveraging Best Practices for Social Media
Achieving social media marketing goals, whatever your level of participation
Brands and marketers have different levels of participation in the social media space, but many have similar goals and strategies. The “2010 Social Media Benchmarking Study” from Ketchum and FedEx found when looking at 62 study participants from a variety of industries that 100% had some degree of social media presence.
But they demonstrated different engagement levels, including observers who are determining how to best use social media and leaders who push boundaries and innovate. Read More »