Lessons for PR Pros: A Tribute to Jean Way Schoonover (1920–2011)

We got word in April of the passing of Jean Way Schoonover, who along with her sister, Barbara Way Hunter, owned the firm where I started my career, Dudley-Anderson-Yutzy Public Relations, which became Ogilvy & Mather Public Relations.

Once the initial sadness passed — alleviated somewhat by reports from her family that even after reaching her 90th birthday last September, Jean was still vibrant and mentally focused, savoring her loves of family, travel and cribbage — I started to think about Jean’s legacy.

Despite the fact that Jean started her career in 1949, the way Jean lived her professional life and led her agencies has valuable lessons for PR professionals in 2011. I’m proud to share these with you in Jean’s memory and her honor:

Read the entire article at PRSAY.